How to work with the media to tell the real story of law enforcement is designed to give commanders and CLEOs the knowledge, skills and confidence necessary to manage a variety of media encounters and successfully communicate important public safety information through traditional and social media channels.

Course objectives

Students will learn how to:

• Manage media encounters when the news is positive, neutral and negative
• Coordinate the dissemination of information during critical and non-critical incidents, including writing press releases
• Prepare for media interviews in a variety of formats and situations
• Interact with media members in a professional and productive manner

Course Outline (0800 - 1200)

1. Introductions
2. The three P’s to to successful media relations
3. How to prepare for and conduct successful media interviews
4. Benefits of working with the media rather than against them
5. How to best disseminate information (i.e. press release, press conference, social media)
6. Course takeaways

Course instructor/facilitator – Andy Skoogman

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